Official Bike Week

Get ready to ride in the fresh open air. Enjoy our popular AMSOIL® Treasure Hunt with visits to great locations all around the area for Bike Week. Each stop gets you a special stamp and maybe a little extra from the stops themselves. Great local conversations will be had;  it's an even better way to find out all the inside scoop on the best Bike Week happenings direct from our friendly locals. Don’t forget at the end of the AMSOIL® Treasure Hunt you’ll also get a limited-edition commemorative Bike Week 80^th Anniversary coin! A perfect souvenir from your trip and the coin is one-of-a-kind, too, as each is numbered. Be sure to do the AMSOIL® Treasure Hunt when here for Bike Week. Details are in the Official Pocket Guide.

Speaking of the Official Pocket Guide, check out all the new events and great things happening at this year’s event in the Official Pocket Guide presented by RUSS BROWN MOTORCYCLE ATTORNEYS, right here online. Pick up an Official Pocket Guide at the Official Welcome Center at ONE DAYTONA. Our calendar listings change every day with new events and activities added right up until Bike Week begins.

Be sure to also look for our Official Poster, the 7^th in a series of authentic art from the Hintz Studios. It is a beautiful 80th-anniversary collector item with the American Flag and military Harley-Davidson® motorcycle. Find it at locations throughout the area and at the Official Welcome Center.

We’re shifting gears and getting ready for your visit. Be sure to visit safely too. Check back often to this site for more updates on Bike Week 2021.